4 talks
Public talks
Four practical takes on what to build, how to sell, find users and raise investment in 2027.
Took place on 3 October 2026
Unicorn Embassy · Tbilisi, Georgia
What to build to grow into a successful company in 2027.
How it went
4 talks · 4 startups at the pitch session · jury and audience
At Future of Work we talked about what to build in the AI era, how to sell and find users, and how the venture market changes when simply building a product stops being a strong signal.
6,500+Meetup attendees
9Cities in 7 countries
200+Events hosted
165+Startups pitched
50+Pitch sessions
Why this, why now
For a decade, B2B SaaS and fast-growing B2C were the main object of interest, and the product was a team's main value. 2026 changed that: a product can now be built in days. AI and agents are rewriting the playbook. At Future of Work we brought together practitioners who build, grow and fund tech products, to figure out what becomes a startup's advantage when the product itself can be built in days.
14:00 - 18:00
Format
Startup pitching
Four startups presented their products to the jury and the room and got feedback on product, go-to-market and growth plans.
∞
Informal networking
After the program, participants kept talking at open networking.
Tbilisi · 3 October
Program
3 October 2026 · Ibis Tbilisi Stadium, Tbilisi · 14:00 - 18:00
14:00
Gathering and intros
Check-in, coffee and a round of introductions.
14:30
Opening: Beyond B2B SaaS: What's Actually Worth Doing Now
Veronika Klimova· Founder, MarketleadBelgrade Speaker · Pitch Jury Member
Expert in bringing innovation to market. Founder of Marketlead - smart talent matching for 100+ startups and companies. Ex-CMO and part of the cofounding team of Briskly - autonomous retail, $5.5M raised.
15:00
Enterprise Sales: Every Mistake You Can Make, So You Don't Have To
Marat Birarov· Founder, WhoAI · CEO, GhostBustersLondon Speaker · Pitch Jury Member
Founder of WhoAI - an AI interviewer with realtime evaluations, used by Alfa Bank, T-Bank and Tele2. CEO of GhostBusters - smart recruitment.
15:30
How a Startup Can Build a Paid Acquisition Engine with Meta and TikTok
Kirill Tkachenko· Growth Lead, Fluently (YC 24)Tbilisi Speaker · Pitch Jury Member
Growth Lead at Fluently - an AI English tutor, YC W24, $6M ARR. Ten years in startups, managing $850K+ monthly acquisition budgets. Ex-Skyeng.
16:00
Venture in the AI era: from build to traction
Julia Goncharova· Product & Growth Expert · Founder, TheBoldTbilisi Speaker · Pitch Jury Member
How AI is changing early-stage venture: why the ability to build a product is becoming a weaker investment signal, traction is moving to the forefront, and the traditional fundraising model of intros and cold outreach no longer scales.
16:15
Startup pitches
The jury and the room discussed the startups' products, go-to-market strategy and growth plans.
Reemoatreemoat.comOpen-source remote sessions for coding agents, and orchestration for them.
Miiimiii.ioPersonal snowboard sensei.GGranek Signalgranek.xyzSignals and triggers about companies, collected for sales teams.JJobGeniejobgenie.botFinds roles that fit, writes a tailored application for each and applies for you.17:00
Open networking
Conversations in an informal setting.
Pitch session
Pitch session: products,
questions and feedback
Founders had five minutes each to pitch, after which the jury and the audience dug into the product, go-to-market strategy and growth plans.
AI-native startups
Projects with a working product or a clear growth signal, with AI at the core of the product, took the stage. Five minutes to pitch, then questions from the jury.
AI-first agencies
Teams that sell outcomes, not seats: a small crew plus agents delivering what used to take a whole department.
Why agencies? Because this is the business model coming after B2B SaaS: service revenue with software-like margins. We want it on stage next to the startups.
Jury
Pitch session jury
Projects were reviewed by an expert jury of Future of Work: AI Builders 2027 speakers. After each five-minute pitch, jury members asked founders about the product, market, go-to-market strategy and growth plans, and gave feedback on the projects.
Veronika Klimova
Founder, Marketlead · ex-CMO, Briskly
Entrepreneur and expert in marketing and growing tech products.
Marat Birarov
Founder, WhoAI · CEO, GhostBusters
Entrepreneur with experience building tech products, enterprise sales and recruiting.
Kirill Tkachenko
Growth Lead, Fluently (YC W24)
Growth and performance marketing expert. At Fluently, leads the scaling of paid user acquisition.
Julia Goncharova
Venture-backed Founder · Product & Growth Expert · Founder, TheBold
Product & growth expert with 12+ years of building and scaling digital products. Solo founder of TheBold. Previously co-founded Unicorns Club, a community of 1,000+ founders, Product Hunt Community of the Year 2024.
Results
Pitch session results
4 startups · 5 minutes per pitch · reviewed by an expert jury
Reemoat, Miii, Granek Signal and JobGenie presented their projects on the Future of Work stage. After each five-minute pitch, founders answered questions from the jury and the audience.
Pitch finalistReemoatreemoat.comOpen-source remote sessions for coding agents, and orchestration for them.Pitch finalistMiiimiii.ioPersonal snowboard sensei.GPitch finalistGranek Signalgranek.xyzSignals and triggers about companies, collected for sales teams.JPitch finalistJobGeniejobgenie.botFinds roles that fit, writes a tailored application for each and applies for you.Hosted by
A community of startup founders and VCs,
9 cities and 6,500+ meetup attendees
Unicorn Embassy is a global community of entrepreneurs, founders, investors and people building businesses in tech.
9 cities in 7 countries, 6,500+ people at our meetups since 2023, and regular pitch sessions with real investors. For founders already shipping. Investors show up because the founders do.
IstanbulTbilisiBatumiYerevanDubaiBelgradeValenciaBarcelonaBali
6,500+people at our meetups
200+events since 2023
165+startups pitched
50+pitch sessions
The community in action
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Yerevan · 26 Jul
Where
Ibis Tbilisi Stadium
178 Aghmashenebeli Avenue, Tbilisi
Saturday, 3 October 2026
14:00 - 18:00
01
Questions?
Write in our Telegram chat - @unicornembassy_georgia.
Show up.
That's how it starts.
Future of Work: AI Builders 2027 · 3 October 2026 · Ibis Tbilisi Stadium · Free, by application