Early registration

Unicorn Embassy · Tbilisi, Georgia

What to build to grow into a successful company in 2027.

3 October 202614:00 - 18:00Ibis Tbilisi StadiumFree · by application
Veronika Klimova
Veronika KlimovaMarketlead
Marat Birarov
Marat BirarovWhoAI & GhostBusters
Kirill Tkachenko
Kirill TkachenkoFluently (YC 24)
Ibis Tbilisi Stadium
Ibis Tbilisi StadiumVenue
6,000+Meetup attendees
9Cities in 7 countries
180+Events hosted
150+Startups pitched
50+Pitch sessions

Why this, why now

For a decade, B2B SaaS and fast-growing B2C were the main object of interest, and the product was a team's main value. 2026 changed that: a product can now be built in days. AI and agents are rewriting the playbook. We are getting together with practitioners who have taken products to market and built companies of their own, to work out what to do next.

14:00 - 18:00

Format

01 · Stage
3 talks

Public talks

Practitioners share what they think is worth building in 2027.

02 · Pitch session
Startup pitching

Quick pitches to the jury and the room, for feedback on the idea and the go-to-market model.

03 · The room

Informal networking

Don't feel like building? Let's just chat.

Tbilisi · 3 October

Program

3 October 2026 · Ibis Tbilisi Stadium, Tbilisi · 14:00 - 18:00

14:00

Gathering and intros

Check-in, coffee and a round of introductions.

Welcome
14:30

Beyond B2B SaaS: What's Actually Worth Doing Now

Veronika Klimova· Founder, MarketleadBelgrade

Expert in bringing innovation to market. Founder of Marketlead - smart talent matching for 100+ startups and companies. Ex-CMO of Briskly - autonomous retail, $5.5M raised.

Main stage · opening
15:00

Enterprise Sales: Every Mistake You Can Make, So You Don't Have To

Marat Birarov· Founder, WhoAI · CEO, GhostBustersLondon

Founder of WhoAI - an AI interviewer with realtime evaluations, used by Alfa Bank, T-Bank and Tele2. CEO of GhostBusters - smart recruitment.

Main stage
15:30

How a Startup Can Build a Paid Acquisition Engine with Meta and TikTok

Kirill Tkachenko· Growth Lead, Fluently (YC 24)Tbilisi

Growth Lead at Fluently - an AI English tutor, YC W24, $6M ARR. Ten years in startups, managing $850K+ monthly acquisition budgets. Ex-Skyeng.

Main stage
16:00

Startup pitches

The jury and the room comment on the ideas and ask their questions.

Conference hall
17:00

Open networking

Conversations in an informal setting.

Lobby bar

Pitch session

Get feedback
on your product

The jury and the room ask sharp questions about your go-to-market, your product and your growth plans.

Track A

AI-native startups

A shipped product or a clear traction signal, with AI at the core rather than bolted on. Five minutes to pitch, then questions from the jury.

Track B · New

AI-first agencies

Teams that sell outcomes, not seats: a small crew plus agents delivering what used to take a whole department.

Why agencies? Because this is the business model coming after B2B SaaS: service revenue with software-like margins. We want it on stage next to the startups.

Hosted by

A community of startup founders and VCs,
9 cities and 6,000+ meetup attendees

Unicorn Embassy is a global community of entrepreneurs, founders, investors and people building businesses in tech.

9 cities in 7 countries, 6,000+ people at our meetups since 2023, and regular pitch sessions with real investors. For founders already shipping. Investors show up because the founders do.

IstanbulTbilisiBatumiYerevanDubaiBelgradeValenciaBarcelonaBali
A Unicorn Embassy meetup in Tbilisi
A Unicorn Embassy meetup in Tbilisi
6,000+people at our meetups
180+events since 2023
150+startups pitched
50+pitch sessions

Where

Ibis Tbilisi Stadium

Ibis Tbilisi Stadium
178 Aghmashenebeli Avenue, Tbilisi
Saturday, 3 October 2026
14:00 - 18:00
Open in Google Maps
01

Apply on Luma

Participation is free. Apply through Luma.

Apply on Luma
02

Questions?

Write in our Telegram chat - @unicornembassy_georgia.

Show up.
That's how it starts.

Future of Work: AI Builders 2027 · 3 October 2026 · Ibis Tbilisi Stadium · Free, by application