Early registration

Unicorn Embassy · Belgrade, Serbia

What to build to grow into a successful company in 2027.

16 October 202616:30 - 20:00Haos ArtklasaTalks in EnglishFree · by application
Veronika Klimova
Veronika KlimovaMarketlead
Katerina Shapovalowa
Katerina ShapovalowaCrossOver Agency
Mikhail Karpov
Mikhail KarpovKreopatra
Haos Artklasa
Haos ArtklasaVenue
6,000+Meetup attendees
9Cities in 7 countries
180+Events hosted
150+Startups pitched
50+Pitch sessions

Why this, why now

For a decade, B2B SaaS and fast-growing B2C were the main object of interest, and the product was a team's main value. 2026 changed that: a product can now be built in days. AI and agents are rewriting the playbook. We are getting together with practitioners who have taken products to market and built companies of their own, to work out what to do next.

16:30 - 20:00

Format

01 · Stage
Talks

Public talks

Practitioners share what they think is worth building in 2027.

02 · Pitch session
Startup pitching

Quick pitches to the jury and the room, for feedback on the idea and the go-to-market model.

03 · The room
∞

Informal networking

Don't feel like building? Let's just chat.

Belgrade · 16 October

Program

16 October 2026 · Haos Artklasa, Belgrade · 16:30 - 20:00

16:30

Gathering and intros

Check-in, coffee and a round of introductions.

Welcome
17:00

Beyond B2B SaaS: What's Actually Worth Doing Now

Veronika Klimova· Founder, MarketleadBelgrade

Expert in bringing innovation to market. Founder of Marketlead - smart talent matching for 100+ startups and companies. Ex-CMO and part of the cofounding team of Briskly - autonomous retail, $5.5M raised.

Main stage · opening
17:30

GTM: How to Launch a Product and Build Traction

Katerina Shapovalowa· Founder, CrossOver Agency

Go-to-market strategist and entrepreneur, founder of CrossOver Agency. Expert in launching and scaling products in international markets: 9+ years in marketing and 150+ projects. Author of the CITP methodology, expert and judge at startup accelerators.

Main stage
18:00

A Product Guy's Journey into AI-Powered Growth

Mikhail Karpov· Founder, Kreopatra

Serial tech entrepreneur. Motorola engineer → CPO (100M+ users) → founder of ProductStar (EdTech, successful exit) → building AI startups.

Main stage
18:30

Startup pitches

The jury and the room comment on the ideas and ask their questions. The line-up of startups is announced closer to the date.

Main hall
19:30

Open networking

Conversations in an informal setting.

Networking

Pitch session

Get feedback
on your product

The jury and the room ask sharp questions about your go-to-market, your product and your growth plans.

Track A

AI-native startups

A shipped product or a clear traction signal, with AI at the core rather than bolted on. Five minutes to pitch, then questions from the jury.

Track B · New

AI-first agencies

Teams that sell outcomes, not seats: a small crew plus agents delivering what used to take a whole department.

Why agencies? Because this is the business model coming after B2B SaaS: service revenue with software-like margins. We want it on stage next to the startups.

Hosted by

A community of startup founders and VCs,
9 cities and 6,000+ meetup attendees

Unicorn Embassy is a global community of entrepreneurs, founders, investors and people building businesses in tech.

9 cities in 7 countries, 6,000+ people at our meetups since 2023, and regular pitch sessions with real investors. For founders already shipping. Investors show up because the founders do.

IstanbulTbilisiBatumiYerevanDubaiBelgradeValenciaBarcelonaBali
A Unicorn Embassy meetup in Tbilisi
A Unicorn Embassy meetup in Tbilisi
6,000+people at our meetups
180+events since 2023
150+startups pitched
50+pitch sessions

Where

Haos Artklasa

Haos Artklasa
Dunavski kej 48, Stari grad, Belgrade
Friday, 16 October 2026
16:30 - 20:00
+381 69 66 9691 - WhatsApp, Telegram
Open in Google Maps
01

Apply on Luma

Participation is free. Apply through Luma.

Apply on Luma
02

Questions?

Write in our Telegram chat - @unicornembassy_belgrade.

Show up.
That's how it starts.

Future of Work: AI Builders 2027 · 16 October 2026 · Haos Artklasa, Belgrade · Free, by application